Anna is an experienced creative impact producer, in high demand across Aotearoa New Zealand for her uniquely creative approach to marketing and business challenges. At different stages of her career she has been lauded as a 'PR maven', a social media strategist par excellence, a memorable events creator, and a brand specialist.
As co-founder and co-director of Double Denim she has worked across many high profile campaigns from 2015 - 2020, with major brands such as Powershop, The Green Party of Aotearoa New Zealand, UN Women, MYOB, NZEI, NZ Festival, and Flick Electric among others, while also creating memorable events for the Ace Lady Network around the country.
She was the first New Zealander to be accepted to the prestigious Pixel Lab, travelling to Scotland in 2015, and holds the record for the fastest successful crowdfunding campaign on BoostedNZ. Her work on What We Do in the Shadows and Best Independent Distributing Marketing Campaign 2016 for Hunt for the Wilderpeople.
She is currently based by the sea in Golden Bay, doing up an historic cottage and learning how to fish off a kayak. She loves politics, pop culture and is increasingly interested in community resilience and Deep Adaptation.
What do you always end up talking to people at parties about?
One of my favourite pastimes is talking to new people at parties and drawing them into unusual or unexpected conversations, so I find it a little hard to pick one specific topic. Current themes would definitely be along the lines of asking questions around what it means to be as a good Treaty partner as a Pākehā living with all the privileges of being brought up in a settler colony; also what's happening with this 'cultural leap forward' of sorts we've been experiencing with so many Kiwis returning home due to covid, and so many people like me, being priced out of the main centres to buy their first homes. Because of this there's a big shift happening where many systems-change thinkers are arriving in the Provinces (and back into the country), and I'm always up for talking about what this means as this runs up against calcified thinking.
At the moment I'd also talk about Ridley Scot's sci fi series 'Raised by Wolves' which is a perfect meditation on AI, tech and our human biochemistry of belief in a higher power . I'm also waxing lyrical about 'Station Eleven' which should have had much more coverage and attention than Netflix's 'Don't Look Up'. I'm very likely to talk about podcasts too as I'm a total addict.
I'm also likely to ask (depending on the music) how low can that person go in limbo, as I can go pretty low (or used to be able to anyway).
If you could change one thing here what would you change?
I have to say what needs the most change in Nelson City is following the ideas put forward by Rachel Sanson and the group of progressive Councillors who sit around that table. It's shocking to see how out-of-touch and out-of-date so many decisions that come out of Nelson City Council are. I know provincial councils have long existed as an old boys' network with a great deal of bullying going on behind closed doors, but given the challenges and pressures faced by increasing climate collapse, we need our Council to act accordingly and immediately. It's so great to have a young person like Rohan O'Neill-Stevens on council as his generation will have to deal with the fall out of such inaction by the Mayor and her lacky's in their future.
Alternatives to the monoculture of pine forest around our city are needed at once. The recent decisions to replant the forestry blocks were an embarrassment. People from many parts of the world can't believe how behind the ball our 'Clean,Green, New Zealand' reality actually is when coming here. I've had German friends astonished that single product pine forests can still be planted.
Add to that the sprawl happening from Nelson, towards Richmond and beyond, there appears to be no oversight or co-ordination around public transport goals and high density growth between the Tasman and Nelson City Councils. Sadly all over the country there's much sway given to 'innovation' rather than 'integration' in so much planning.
I'm really glad an updated regional arts strategy, being led by Ali Boswijck, is happening for the region though. Each region is really going to need to pick its focus on resilience and sustainability to have better chances in facing the unknowns which lie ahead. Whether that's more viruses or more extreme weather. Given our unique sunshine status, Nelson has an imperative to lead the way in climate resilience and I'm here for it!
What’s something not many people know about you?
The idea of people wearing pyjamas to bed makes me want to gag a little.
I haven't actually ever said that out loud which is why it came to mind. Generally I'm quite an open book and never hesitate to share adventurous tales, particularly embarrassing stories.
Fun fact: both my parents are fifth dan black belts in Seido Karate, something I'm incredibly proud of. When I left home I got to brown belt but have never found a dojo that I felt at home in, compared with the strength and care of Nelson's Seido community, under the guidance of Hanshi Andy Barber.
You can find out more about Anna at www.annadean.co.nz